McLaren and CNBC, the leading global business news network, announced today an exciting new multi-year partnership that will highlight both brands’ reputations for innovation and leadership through content and commercial activity.
McLaren will use partnership with CNBC to exploit the potential of their wide audience of business leaders and investors.
CNBC is the world’s largest financial news network that has a strong reputation among the world’s business elite and enjoys global respect, and its content is being consumed by 301 million people per month.
“CNBC is a world class brand and a great partner for McLaren,” said Executive Director Zak Brown.
“This partnership will greatly increase our ability to reach a targeted global business audience and enable ourselves and CNBC to emphasize common values.”
“Formula 1 is a sport of exciting multi-level changes and this story in global business will help raise the reputation not only of McLaren and CNBC, but also of F1 in general.”
McLaren is the second most successful team in the history of Formula 1 behind Ferrari, and since their debut in 1966, they achieved 182 wins, 155 pole positions and 154 fastest laps in 821 appearances. They won 12 driver’s championships and 8 constructors’ championship – the last driver that won the title for McLaren was Hamilton in 2008 while the last constructors’ title was won in 1998 when Hakkinen and Coulthard were driving for the team.
McLAREN PARTNERS FOR 2018 F1 SEASON