Williams has unveiled its new 2021 F1 car FW43B with which it will compete in the new F1 season and which has a heavily revised visual identity and new sponsors following last year’s takeover of the team from Dorilton Capital.
The new car visually differs significantly from last year’s FW43 with which it shares the chassis and many other parts, but the new car has much more blue color, especially at the rear.
The front end is still predominantly white, with a blue-and-white front wing, and the sidepods and engine cover are blue with stripes in another shade of blue and a few yellow details.
Behind the driver’s head on the engine cover is a capital letter ‘W’ which represents Williams and there is also a new design of driver numbers on the monocoque and rear end.
Williams is one of three teams, along with Mercedes and Alfa Romeo, that have kept the same driving line-up as last season as the team opted to continue with George Russell and Nicholas Latifi.
This will be the first season for Williams in which team owners don’t come from that family after U.S. investment company Dorlinton Capital bought the team last year.
Simon Roberts became the team principal and Jost Capito, who previously worked for McLaren and was the head of Volkswagen’s WRC program, was brought in as the new CEO. The team was joined by their former driver Jenson Button, who made his F1 debut in Williams in 2000, and who was appointed as senior advisor.
“Williams Racing is a sports icon, a team that has built a successful reputation with pure determination, innovation, passion and an absolute desire to win,” said Capito.
“The ups and downs are typical of any long-standing sports brand and historical success can be a powerful motivator even though we can’t rely on it to define future successes in the modern Formula 1.”
“That’s why we’ve created a fresh new livery for the 2021 car that highlights our glorious past and retains the spirit, desire and motivation that stays at the core of Williams’ DNA, but also looks to the future and marks our long-term ambition to return to the top.”
Williams achieved his last victory at the Spanish Grand Prix in 2012 (Pastor Maldonado) and they won their last constructors’ title in 1997 when Jacques Villeneuve also took the driver’s title.
The most successful years in Williams history are certainly the 90s as they won constructor titles in 1992, 1993, 1994, 1996 and 1997.